Over the past years marketing has changed for everyone. Whether you are a big corporation or a small business, you are forced to adapt in order to stay competitive. The emergence of social media and the continious progress in smartphone production and performance have left all struggling.
Today, according to some marketing websites, there are more smartphones out in the world than tooth brushes and with smartphones all over the place and in everyone’s hand, website and social traffic is dominated by mobile devices. While big businesses adapt quickly to changes, many small businesses are not. Some don’t even have a functioning website at this point.
Smartphones have made internet search local. Customers, or potential customers, that search for products and services from a mobile device, search local. Not having a website that is able to respond to these searches can turn into a disaster.
Have a look at the infographic from Kamila Wcisel from ActiveMobi and see how mobile has changed, and continues to change, customer behavior.
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